How I Diagnosed a Sudden CTR Drop in an Active Google Ads Campaign
A sudden drop in Click-Through Rate is one of the most common, and most misunderstood, problems in Google Ads. You open the account on an ordinary morning and something has…
Quality Score Explained Through a Campaign I Actually Ran
For a long time, I thought Quality Score was one of those Google Ads metrics you checked, nodded at, and moved on. You see a keyword with a good Quality…
I Added Ad Performance Data to My WooCommerce Orders. Here’s Why.
A few months ago, I found myself doing the same thing every morning. I would open Meta Ads Manager. Then Google Ads. Then GA4. Then WooCommerce. Four tabs. Four dashboards.…
My First Experience with Performance Max — What I’d Do Differently
When I first started working with Performance Max, I thought the challenge would be fairly straightforward. Give Google the products. Set a budget. Choose the conversion goal. Choose a bidding…
What Running Remarketing Campaigns Taught Me About Buyer Hesitation
There’s a particular kind of Google Ads report that makes a marketer uncomfortable. You spend money bringing people to your website. They click the ad, visit a product page, look…
Marketing Is Like Sailing an Ocean
Marketing Is Like Sailing an Ocean A few weeks ago, I was talking to a business owner who had just increased his ad budget for the third time in two…
What Managing Google Ads for a Real Business Taught Me
A few months ago, if someone had asked me, “Do you know Google Ads?”, I would have confidently said, “Yes.” Today, after spending weeks inside a live Google Ads account,…
Why Product Images Matter More Than Most Advertisers Think
Introduction Most advertisers spend countless hours improving headlines, adjusting bids, and refining audience targeting, yet many continue using outdated product images. In reality, shoppers often judge a product before reading…
Most Businesses Don’t Have a Marketing Problem. They Have a Measurement Problem.
Back in the early 1900s, a department store owner named John Wanamaker admitted something every marketer since has quietly agreed with: he knew half his advertising spend was wasted, he…
What Search Console Taught Me About Customer Intent
For a long time, I treated Google Search Console the way most marketers do — as a health check. Log in, glance at the impressions graph, make sure nothing’s crashed,…
